This is the first stage of testing. You can do huge amounts of research on a marketplace.
What is a keyword?
People use different words when they search for your products online.
If you use these 'keywords' in your website copy, people will find your site when they search on thay word or phrase.
For example:
Enter the words, speed reading, in the search box on Word Tracker , you will see how popular that phrase is. The number by the phrase is about 400. Meaning 400 people (potential customers) type that phrase into their search box every day.
By researching your keywords, you can optimize your website content by using the most popular keywords for your product and service; generate thousands of relevant keywords to improve your organic and PPC search campaigns;and research online markets, find niche opportunities and exploit them before your competitors
