Day 10 - Checking for Web 2.0

Gary Halbert.

I saw him speak - or grump and grumble his way through . . . he wanted to give his knowledge..you could tell. . but he wasn't sure we were bright enough to get it. He didn't want to waste his time - maybe he knew there wasn't that much left. But I learned. I learned to find the "Golden Nuggets" - I learned to get to the heart of it - I learned one tiny millionth of what this man had in his brain and it will serve me well. Read the Boron letters. I hope they will stay up now that he is gone.

I'm going to steal - oops I mean borrow parts of a great post by Caro explaining the Web 2.0 stuff. Now use recreating a perfectly good wheel.


SO THE SUPER SIMPLE METHOD IS:

Stage One

1. Focus on the first 10 listings of your search returns on the left hand side.

2. Look at the url's/domains. How many of the following do you see already there? How many out of 10, have a domain name that includes any of these words:

a) Squidoo
b) Hubpages
c) Tumblr
d) Netscape
e) Ezinearticles
f) Myspace
g) Youtube
h) Ehow
j) USfreeads
k) Zimbio

3. Where are they on the page? Are they in the first 5 even?


Stage Two - Are Those Web 2.0 Sites Optimized for the Same keyword as yours that you will be seeking to be ranked for?

If the answer to this is YES - then suggest it's a no go - someone's got their first and are doing a great job.

BUT

They may be there, and not optimized.

1. Is the keyword phrase in the title?
2. Is the keyword phrase in the body of the listing?
3. Is the keyword phrase the Url/Domain?

If yes to all three - on a basic level it's optimized in our terms - so it's probably not the phrase to use.

What is an easy way to tell if the keyword phrase is in any or all of these three places?

It appears bolded.

If its a no in any of these areas then there might be a good chance for your phrase.

So you have done Stage One and Two

1. How many Web 2.0 properties are there?
2. How optimized is it based on the 3 criteria above?

Now - you may still want to go ahead - that's your call. This is a basic version of the process a more experienced IMer would take to assess the viability of this keyword, that you are ideally seeking to be well listed for.

Stage Three
You can stop at Stages One & Two, in the most basic terms you have enough to go on.

If you want to venture a bit further. . .ON your Firefox browser, click tools, options, SEO, and make sure everything is turned on. Click on SEO in status bar.

We are still focused on the first 1-10 listings on your page view.

1. Look at the Page rank section (PR) is there a number or a blank?

If there is a number - that means simplistically (very) that it will be harder job to get good listings (aiming for the top 10 - position 1-2 ideally) as they have page rank, and you wont as yet.

2. Look at Y!Page Links (8 along) - does it have any back links? If so how many?

(these page links are called back-links)

Again this gives you an idea of how much they are working this keyword. If it has none - that's great for you. If it has 100's or 1000's not so.

Now this is not a section where you ask - well it has 5 or X backlinks, so is that good or bad?

I want to keep it simple and you only go to this level to observe and assess it as simply as I am doing above.

What this is telling you is how many back-links it has - so again how much they are working this keyword.

So what do I mean by Optimized?

That they are doing a fair, good to great job already with leveraging the keyword to please Google and get good page placement ie: on the first page - aiming for Number One position.

As YOU want to get onto the first page and aim for number One.

So YOU need to find out what challenges you might face to achieve that.

-----------Here's How It Would Look In Your Spreadsheet__________

"find the best golf swing teachers"

Words in Phrase 6
Trends 130
Total Pages 69,700,000
Competing Pages 576
All in Title 186
Affiliates Yes
Adword Ads Yes

Web 2.0:

These are the stats from the first and last site listed
on the 1st page of Google results

Google PR Range 1st= 0 Last=0
Google index 1st= 4 Last=4560
Google links 1st= 27 Last=0
Yahoo index 1st= n/a Last=n/a
Yahoo links 1st= 1610 Last=1
Yahoo dir 1st= No Last=No
MSN index 1st= 5 Last=65
MSN links 1st= n/a Last=n/a
Dmoz 1st= No Last=No
Alexa rank 1st= 1069483 Last=138120
Delicious index 1st= 5 Last=0
Digg index 1st= 2 Last=0

The first page of Google results

Phrase in title: all sites except first & last two
Phrase in body: all sites except first
Phrase in Url: only the 4th listed site

NOTES
Top site is a fee site not yet actived but created in May
3rd site is a Wikihow 2 links one to 1st site
4th site is an article linking to the top listing
5th site ehow article 2005
6th site exact copy of the same article at 4th site

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