Thursday, August 2, 2007

Day 2 - Find A Market

According to Ed Dale - NINETY-FIVE percent of internet marketing problems are caused by initial poor or lack of, market research!

Today we are to use tools such as Technorati, Ebay Pulse, Google Trends and Google groups, to find some general markets. Not product research, but MARKET research.

Collect 7 niche market ideas for Monday.

What is a niche market?
Niche market simply means a smaller subset of a large market that is not being addressed by mainstream providers.

Let's look at some examples:

Market **** Niche **** Micro-Niche
Reading **** Speed Reading
Reading **** Children's Books **** Children's Non-Fiction
Singles **** Internet Dating **** Jewish Internet Dating
Cars **** Car Racing **** American Muscle Car Racing
Cooking **** Sausage Making **** Polish Sausage Making
Pets **** Dog Training **** Clicker Training
Marketing **** Internet Marketing **** Affiliate Marketing

Topics to stay away from:

1. Getting fit or losing weight
2. Dog Training
3. Vitamins or Health related
4. Internet Marketing
5. How to Live Longer
6. Real Estate Market

It is easy to get overwhelmed or sidetracked by the forum. Do Daily training first and use the forum as a reward or when you get stuck.

There will also be bonus material that is entirely optional, like visiting the 30 day challenge room in Second Life.

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So I have come up with a few markets. Here is the criteria which I used to choose them:

1. Is it a market that interested me
2. Is it a market in which people are passionate
3. Is it huge in other countries or in other area os the US, but not yet all over
4. Is it large enough to contain several niches, for a family of products
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Here are more great idea resources:


1. Google Trends
http://www.google.com/trends/hottrends

2. Yahoo! Buzz Index
http://buzz.yahoo.com/

3. Lycos 50
http://50.lycos.com/

4. AOL Search <>
http://hotsearches.aol.com/

5. Ask.com Top Searches
hotsearches.aol.com/

6. Amazon.com Hot New Releases
http://www.amazon.com/gp/new-releases

7. eBay What's Hot page
http://pages.ebay.com/sellercentral/whatshot.html

8. Google News - Most Popular
http://news.google.com/news?ned=us&topic=po



9. http://pulse.ebay.com/
http://pages.ebay.com/marketplace_research/index.html


10. Google Zeitgeist:
http://www.google.com/press/zeitgeist.html

11. Barnes & Nobel
http://www.barnesandnoble.com/bestse...everything.asp

12. Magazines
http://www.magazines.com

13. Nielsen
http://www.nielsen-netratings.com/resources.jsp

14. eHow
http://ehow.com

15. My Goals
http://mygoals.com

16. http://digg.com/spy

17. http://www.spyfu.com

18. How To Info
http://www.nleindex.com

19. Viral video
http://www.viralvideochart.com

20.Google Groups sorted by HIGH Activity
http://groups.google.com/groups/dir?&sel=0,83986080

21. Technorati Popular
http://technorati.com/pop/

22. Yahoo! Answers
http://answers.yahoo.com/

23. My Simon
http://www.mysimon.com

24. Craigslist
http://www.craigslist.com

25. Trendwatching
http://www.trendwatching.com/trends/

26. Rob Taylor's 37 niche market finding sites

Don't forget the 'REAL WORLD' - get out and take a walk through the mall, stop at a magazine
store, see what is in the windows....the best ideas come from outside the internet.